Master of Marketing

Are you a creative marketing mind that embraces challenges and sees problems as opportunities?

The accelerated online Master of Marketing is specifically designed to give you the opportunity to achieve more in your career. From branding, advertising and promotion and digital media, to consumer behaviour, retailing, performance metrics and strategy – our degree equips you with a truly comprehensive skill set to build a marketing career on your terms. And with six intakes a year, you can virtually start any time.

Degree summary

The accelerated online Master of Marketing embraces the challenging and strategic thinking that turns marketers into industry thought leaders.  As part of your degree, you’ll learn advanced marketing techniques that spans branding, advertising and promotion, digital media, consumer behaviour, retailing, performance metrics, strategy, and much more straight from staff who are experts in their field.

Our interactive online learning environment will also engage you with staff and students who are just as passionate about lifelong learning as you are. By connecting with a like-minded community, you’ll be able to deepen your learning experience and grow your professional network in the industry.

This degree has also been accredited by the Australian Marketing Institute (AMI) which means you’ll have the opportunity to become a Certified Practicing Marketer when you graduate.


Courses in the Master of Marketing

The accelerated online Master of Marketing can be completed in two years part-time and consists of 12 courses (120 credit points) that include:

  • Marketing Foundations
  • Corporate Communications
  • Advanced Consumer Behaviour
  • Brand Strategy and Management
  • Integrated Marketing Communications
  • Services Marketing
  • International Marketing
  • Digital and Interactive Marketing
  • Innovation for Growth
  • Strategic Marketing
  • Evaluating Marketing Performance
  • Market Research

Students can exit with a Graduate Certificate in Marketing with 40 credit points or a Graduate Diploma of Marketing with 80 credit points.

Career outcomes for graduates

As a graduate of this program, you will gain the confidence to apply world-leading marketing strategy in a range of environments. Our students come from various backgrounds, those working their way up the corporate ladder and others driving their own business. This diversity of experience will expose you to the different ways marketing strategy is applied in the business world.

From retail promotions and optimisation metrics, to corporate communications and sustainable brand practices – this qualification ensures you have the tools and knowledge to take your marketing career in the direction you desire.

Degree entry requirements

To be eligible for admission to the accelerated online Master of Marketing, you must hold a related Bachelor degree from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (on a 7.0 scale).

No bachelor degree? No worries. You can still do our accelerated online Master of Marketing without a degree. Simply complete our Graduate Certificate in Marketing with a minimum GPA of 4.0 and then continue onto our Master of Marketing.

At Griffith, we also value and recognise the work you’ve done to get where you are – that’s why we take into account your previous study or professional background. Depending on the nature of your experience, you may be eligible to receive credit towards your degree on the basis of previous studies or experience in a related area.

Program code5684
Duration2 years part-time
Teaching periodsJanuary, March, May, July, August and October
Program fee*$38,250 (Domestic students), $45,000 (International students)
*Based on 2019 rates

Contact us

To find out more call us on 1300 390 171 (9 – 5:30 pm AEDT, weekdays) or complete the form and one of our Enrolment Advisors will give you a call.